Unlocking the potential

Mobile phone numbers are increasingly the most widely used unique user identifier. Mobile Connect leverages this ubiquity.

Mobile Connect means fewer forgotten passwords and easier registration. This translates into greater end-user engagement and fewer abandoned transactions. By simplifying the authentication and authorisation processes, Mobile Connect can help lower the cost of doing business. It also offers enhanced capabilities to authorise users based on verification of personal data factors, such as location. And in the near future, Mobile Connect will be able to drive greater consumer insights through consensual attribute sharing.

4.7 billion

unique mobile subscribers globally


of consumers have left a site when asked to register


e-commerce cart abandonment – increasing as consumers shift to mobile shopping

A global solution

Mobile Connect is being adopted around the world with key markets embracing the opportunity in different ways and establishing new levels of cooperation between operators.

Coming soon


Everyone benefits

Service providers and end-users alike stand to benefit in many ways from the security, simplicity and convenience that Mobile Connect delivers.

Service Providers

  • Reduced attrition and drop-outs by offering a stress-free log-in solution
  • More frequent log-ins by removing passwords while improving security
  • Utilise what everyone has in their pocket - their mobile phone
  • Reduce fraud through the assurance that there is as real person behind the account
  • Improve customer insights and segmentation by receiving a persistent, unique, User ID across any device operated by the same user
  • Greater end-user engagement and experience with the use of attributes
  • Single technical and commercial integration across all operators
  • Evolution can be used in conjunction with other business solutions

End Users

  • No more forgotten usernames and passwords
  • Seamless mobile experience that is easy to use and saves time and hassle
  • End user controls their personal data, no information is shared without their prior consent
  • Secure - authentication is via trusted operator over reliable networks
  • Consistent and simple log-in experience across all providers and any device
  • Contributes to building trust in the service provider by offering the end user choice, control and convenience

Meeting the challenge


Simple and globally ubiquitous log-in mechanism with option to include a PIN where a higher level of assurance is needed.



Allows service providers to obtain authorisation from a user based on context directly from their mobile phone.



Provides user-identity data in a consensual manner so service providers can fulfil digital services and prevent fraudulent transactions.

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Mobile Connect in action

The applications for Mobile Connect are many and varied, with solution for a wide range of sectors including government, retail, travel and banking. Take a look at some examples


Let's connect on Mobile Connect

Latest news

Mobile Connect at Mobile World Congress 2017

  Mobile Connect will be present at this year’s Mobile World Congress 2017  – the world’s biggest mobile event.  The digital identity solution will be featured in a series of seminars, speeches and of course, demonstrations in the GSMA Innovation City. Mobile World Congress 2017 will take place at the Fira Gran Via, Barcelona,  February 27 – … Continued

Household Credit Sharing App the Victor at Visa Hackathon

  Dubai—When asked to imagine a thriving industry in the Middle East, most of us will immediately think of oil. But in recent years, the region’s economy has diversified, breathing new life into its tech sector. It was a fitting location then for Visa’s Digital Payments Hackathon on November 25th – 26th, an event which … Continued

Convergence of Digital Identity Policies Will Enable Next Generation Services

    Marta Ienco, Head of the Government & Regulatory affairs, Personal Data   That the future of public services is digital is becoming increasingly apparent in Europe and internationally. Italy, for example, has launched its nationwide Public System for Digital Identity Management, or SPID, which facilitates faccess to e-government and public services by citizens … Continued